DREAM, BABY DREAM...
SCOUT was founded in 2013 by Alison Beckner - an insatiably curious serendipiter and lifestyle anthropologist with over 15 years experience in the international fashion, luxury and lifestyle industries.
This professional trajectory, combined with her passion for fitness, health, travel, nutrition and meditation, result in a genuine understanding and appreciation of contemporary cultural trends and consumer behaviors.
The agency operates according to a lateral structure in which teams of collaborators are defined on a per project basis. Allowing for a holistic approach with dream teams comprised of creatives (from art directors to olfactory designers to spa consultants), strategists, publicists and producers.
Such customization and versatility provide the ability to work efficiently across numerous mediums to achieve desired results.
Alison is also an editor and the co-founder of Inside/Out, a Franco-American media, creative consulting agency and community dedicated to female empowerment through sports and wellness.
She is currently somewhere between Paris, Mexico and Los Angeles.